The product
A connection worth planning ahead for.
At crowded events, customers couldn’t share the moment. I led the purchase experience for Turbo Live, from discovery to confirmation.
Challenge the assumption
The purchase starts before the problem.
I expected people to buy when their connection failed. A survey of 246 customers pointed in a different direction: most wanted to prepare ahead.
preferred buying one or more days before the event.
31% preferred buying with their ticket; 8% at the event if needed.Find the first release
32 possible journeys. Six priorities.
Five purchase decisions created 32 scenarios. I ranked them using customer preferences, then narrowed the MVP around dependencies.
Explore the journey and scoring method
These are prioritization scores, not conversion forecasts. Missing event-count evidence stayed neutral; channel preferences are non-exclusive.
Remove the barrier
A service for your line. Without another account.
57% of line holders had no account of their own. I aligned six teams around network authentication, with a one-time code as fallback. Checks stayed in the background unless customers needed to act.
Design the purchase
One decision at a time.
Two engineering teams supported five stages, with a handshake at authentication. Testing helped move information to the moment it was needed.
Less to read. A clearer way in.
Testing favored one concise card explaining what you’re buying, its value, and how to begin.
View the complete purchase flow and system map
Test, then launch
Usability was strongest. Understanding came next.
20 moderated sessions across two rounds gave the next iteration a focus: comprehension and perceived value.
- Comprehension
- 8.2/10
- Perception
- 8.0/10
- Usability
- 8.9/10
Launched February 2026. NPS reached 37 a few months later.